After the successful conclusion of TATA IPL 2022, BCCI now shifts its focus toward the upcoming e-auction of the IPL media rights for the next five years (IPL 2023-27).
For the first time since the inception of IPL, the media rights will be e-auctioned, commencing from June 12.
The process is going to be a tedious one and might take many days before the announcement of the final bid winner.
1-Broadcast rights (for the Indian Subcontinent) – The base price for the IPL media rights in the Indian subcontinent is Rs 49 crore per match.
2- Digital rights– The digital rights are set at Rs 33 crore per game, amounting to Rs 12,210 crore for the tourney and Rs 2,442 crore per year.
3- Nonexclusive 18 match rights (which includes the season openers, playoff and etc) – The third one has been introduced for the first time and offers only 18 games with non-exclusive rights.
4- International broadcasting rights. Lastly, the international broadcasting rights come at a base price of Rs three crore per game with the combined value coming to Rs 1,110 crore for five years.
The big players in the fray include Disney-Star, Amazon, Apple, Google, Sony, Zee Entertainment, Sky Sports UK, and South Africa’s SuperSport.
Amazon Prime Video reportedly wants to win the IPL rights to expand its user base in the country. They have also started live-streaming cricket matches and the OTT major.
While the base price of IPL media rights is Rs 32,890 crore, experts believe that the auction will drive the price point up to touch anywhere between Rs 35,000-40,000